AEI has been delivering accredited continuing medical, dental, and legal education since 1982. The twist: their courses run 4 hours a day at 55+ sun and ski destinations across North America, Mexico, and the Caribbean. Faculty from Harvard, Stanford, Yale, and the University of Michigan. The rest of the week is yours.
Email Marketing and Content Strategy
The Brief
Get physicians, dentists, and legal professionals Who need to meet mandatory CE/CME/CLE requirements every year
To register for an AEI course at a destination of their choosing
By making the content worth reading, the offer impossible to ignore, and the decision feel like a no-brainer
The Idea:
AEI's audience is skeptical by training. These are time-pressed, highly credentialed professionals who can smell a sales pitch from the subject line. The email program was built around one core insight: intellectual value has to come first. Destination is the reward, not the headline.
Results
Average email open rates of 42% across 17+ monthly sends, well above the healthcare industry standard. Top-performing emails reached 75% and 78% open rates. January 2026 alone generated 351 course registrations and $280,689 in registration revenue, an 11% increase year over year.
