Zeina Hassan
〰️
Copywriter
〰️
Zeina Hassan 〰️ Copywriter 〰️
I do my best work when things are moving fast and no two days look the same.
Turns out that's just called advertising!
A bold California wine brand whose identity is built on the unconventional. The brief was to create something that felt as unapologetic as the wine itself.
The commercial ran across Meta, YouTube, and CTV/OTT, generating 1.4M+ impressions and a 60% YouTube view-through rate, four times the industry benchmark.
Nice things people said